We spoke directly with our top-performing resellers and MSPs already selling and deploying Microsoft 365 Copilot — to understand what’s working, what’s not, what customers are buying, and where the real margins are. Their insights shaped this guide, so you can skip the trial and error and go straight to what gets results.
What’s Inside
The Exact Upsell Path
Get clarity on which SKUs unlock Copilot, why Business Premium is the best launchpad for SMBs, and how partners are positioning Defender, Intune, and Entra ID P1 to close faster and at higher value.
How Top Partners Package Copilot Services
It’s not just about licensing. Partners are bundling pre-deployment audits, prompt training, and Copilot Studio agent rollouts. This guide breaks down the actual offers being sold today — and why they land.
Copilot Studio = Recurring Revenue
Partners are building AI agents that automate onboarding, sales, finance, and support — then managing them on retainer. We include four proven use cases and how to price them.
Built-In Reporting That Sells For You
Copilot tracks time saved, usage, and impact. Partners are turning that data into QBRs, renewals, and upsell opportunities. We show you how to do the same — with zero fluff.
Why This Guide Exists
The purpose of this guide is to highlight how you can leverage Artificial Intelligence solutions such as Copilot – to cross-sell different services you can provide to your end-user.
As interest in Microsoft 365 Copilot grows, so does the need for clarity — on licensing, packaging, and how to turn it into real services customers value.
We built this guide using feedback from our top-performing resellers and MSPs who’ve already done it. It captures what’s working in the field — from how they structure offers to how they grow margin beyond licensing.
It’s a practical starting point for any partner looking to build or scale their Copilot practice with confidence.
Need Help Building Your Offer?
If you’re ready to take the next step and want expert guidance, our team is here to support you.
We’ll connect you with a Microsoft MVP for a personalised 2-hour strategy session — designed to help you structure your Copilot services, pricing, and go-to-market plan.
Reach out to book your session. Let’s build it right, together.
