As the digital landscape continues to evolve, businesses are increasingly turning to cloud solutions to drive innovation, enhance efficiency, and stay competitive.
The customer appetite for cloud solutions is being further fuelled by the emergence of complementary technologies. As forecast by Mordor Intelligence[i]:
“The Cloud Computing Market size is estimated at USD 0.68 trillion in 2024, and is expected to reach USD 1.44 trillion by 2029, growing at a CAGR of 16.40% during the forecast period (2024-2029) ..
The global demand for cloud computing is growing due to emerging technologies like big data, AI, and machine learning (ML).”
As a Microsoft partner, you have a unique opportunity to tap into this growing market by offering Microsoft Azure solutions to your clients along with a suite of complimentary, integrated technologies.
In this blog post, we’ll explore the benefits of empowering your customers with Azure solutions and how it can empower your business.
1. The Opportunity in Azure Public Cloud
The Microsoft Azure is a robust cloud computing platform that provides a wide range of services, including virtual machines, databases, analytics, and more.
Here’s why Azure stands out:
- Global Reach: Azure operates in data centres across the globe, ensuring low-latency access for your clients wherever they are.
- Scalability: Azure allows businesses to scale their resources up or down based on demand. Whether your client is a startup or an enterprise, Azure can accommodate their needs.
- Security and Compliance: Microsoft invests heavily in security and compliance certifications, making Azure a trusted choice for sensitive workloads.
- Hybrid Capabilities: Azure Arc seamlessly integrates with on-premises infrastructure, enabling easy adoption and flexibility via innovative hybrid cloud solutions.
The Partner Advantage
As a Microsoft partner, selling Azure solutions generates several opportunities:
- Recurring Revenue: Azure’s subscription-based model ensures ongoing revenue streams for partners. You’ll earn commissions on monthly usage, creating a predictable income.
- Upselling and Cross-Selling: Azure provides a gateway to upsell additional services like Azure DevOps, Azure AI, and more. Cross-selling opportunities abound as clients explore different Azure offerings.
- Customer Retention: By offering Azure, you become an essential part of your clients’ digital transformation journey. Happy clients are more likely to stay with you for the long term.
2. Azure Virtual Desktop and the Partner Opportunity
What is Azure Virtual Desktop (AVD)?
AVD is a game-changer for remote work. It provides a secure, scalable, and customisable virtual desktop experience. Here’s how it benefits your clients:
- Anywhere Access: AVD allows users to access their desktops and applications from any device with an internet connection.
- Cost Savings: Clients can reduce hardware costs by moving to AVD. They no longer need powerful local machines; AVD handles the heavy lifting in the cloud.
- Enhanced Security: AVD centralises data, reducing the risk of data breaches. Plus, Microsoft’s security features protect against threats.
The Partner Play
As a partner, you can leverage AVD for:
- Consulting Services: Help clients design and implement AVD solutions tailored to their needs.
- Managed Services: Offer ongoing management, monitoring, and optimisation of AVD environments.
- Training and Adoption: Train end-users on AVD best practices, ensuring a smooth transition.
3. Why Would I Build a Practice?
The Power of Practice
Building a practice around Azure solutions is a strategic move. Here’s why:
- Expertise: Specialising in Azure demonstrates your expertise. Clients seek partners who understand the intricacies of cloud technologies.
- Differentiation: A dedicated Azure practice sets you apart from competitors. It shows commitment and depth of knowledge.
- Co-Sell Opportunities: Microsoft actively co-sells with partners who have specialised practices. You’ll gain access to joint marketing efforts and potential leads.
How to Start
- Set Intentions: Define your Azure practice goals. What services will you focus on? What outcomes do you want for your clients?
- Be Realistic: Building a practice takes time. Be patient, disciplined, and committed.
- Remove Barriers: Identify past obstacles and proactively address them. Invest in training and resources.
- Start Small: Begin with microhabits—small, consistent actions that lead to lasting change.
Remember, building an Azure practice isn’t just about technology; it’s about creating value for your clients. As you embrace Azure, you’ll unlock new opportunities, deepen your partnership with Microsoft, and drive long-term profitability.
Ready to transform your business? Explore Azure, embrace change, and thrive in the cloud-first era.
Partners have the exclusive opportunity to arrange a 1-on-1 workshop.
To book yours, please click here.
Sources:
[i] Cloud Computing Market Size & Share Analysis – Growth Trends & Forecasts (2024 – 2029) https://www.mordorintelligence.com/industry-reports/cloud-computing-market
iii Microsoft Windows Virtual Desktop Specialisation
iv What Does It Really Take to Build a New Habit? – Harvard Business Review
