From 1 October 2026, Microsoft is changing how partners earn on customer growth. It’s called CSP Growth Margins, and for many partners it means more money on deals you’re already working on.
The idea is simple. When you help customers grow into strategic Microsoft workloads, you earn extra upfront margin for doing it. The catch is that you only earn it if your deals are structured the right way. So it pays to understand the rules before your next quote goes out.
Here’s what you need to know, minus the fluff.
Growth Margins reward partners for driving real customer growth across a set of strategic Microsoft workloads. Rather than a rebate you chase later, it’s additional margin tied to the growth moves you’re already making with customers.
The eligible workloads are:
Education, Government and Nonprofit licences are not included.
Extra margin comes from three types of growth:
A few details decide whether a deal actually qualifies, so keep these in mind:
Growth Margins apply to Direct Bill partners and Distributors. If you buy through a distributor as an indirect reseller, the value still reaches you, but how it flows matters. This is where working closely with your distributor pays off, because the right deal structure is what unlocks the margin. If you’re a Leader Cloud partner, our team can walk you through exactly how it applies to your customers.
On the same date, standard partner margin on some legacy products is dropping by around 5%. This affects Exchange Online plans, Microsoft 365 Apps for Business and Enterprise, Office 365 E1 and E3, and OneDrive extra storage. Education and Nonprofit are not impacted.
It’s worth factoring this into any renewals landing near October, and it’s another good reason to look at moving customers toward the plans that carry better value.
You don’t need a big project to get ahead of this. Take ten minutes and scan your customer base for:
Customers already planning growth or modernisation are exactly the ones who’ll unlock this new margin. Spot them early and you’ll be quoting smarter than the partner next door.
We’re breaking all of this down in our next monthly partner briefing, live on Microsoft Teams. Join Amish Pyakurel for a fast, no fluff session covering Growth Margins, the easiest Business Premium upgrade of the year, Copilot attach, and a new vendor spotlight with ViCyber joining live.
Date: Thursday 24 September 2026
Time: 2:00pm ACST (2:30pm AEST)
Where: Online via Microsoft Teams
Can’t make it live? Register anyway and we’ll send you the recording and slides.