Copilot in 30: your simplest path to new Copilot customers

Every conversation with SMB customers seems to circle back to the same question at the moment. What can AI actually do for us?

It is a fair question, and it is also a big opportunity. The challenge for most partners is not interest. It is finding a way to move customers from curiosity to real, hands on value without building an entire enablement programme from scratch.

That is exactly what Copilot in 30 solves.

What is Copilot in 30?

Copilot in 30 is a new partner led motion from Microsoft, built specifically for small and medium businesses. At its heart is a free 25 user, 30 day Microsoft 365 Copilot Business trial that partners can transact directly through CSP New Commerce.

Instead of a slide deck or a demo, your customers get the real thing. They use Copilot in their own meetings, emails, documents and projects for a full month, then decide where it belongs in their business.

It is designed for organisations with fewer than 300 employees, and it is available for a limited time, so the customers you onboard early are the ones who build lasting habits first.

Key dates to know

• Trials become transactable in CSP New Commerce from 1 August 2026
• Availability is limited, so early movers get the advantage
• A 30 day success planner tool arrives mid August to help customers focus on the right users and outcomes

Why this matters for your business

Copilot in 30 turns customer interest in AI into a clear, repeatable path for adoption and growth. Rather than selling the idea of Copilot, you let customers experience it, then guide them to the next step.

With this motion, you can:

• Build a repeatable acquisition play across your Microsoft 365 Business customers
• Let customers prove the value themselves through a guided 30 day experience
• Support the move from trial to deployment with a clear path to paid seats

The result is a motion built for scale. Customers self serve much of the evaluation, which frees you to focus on the two things that grow your business: landing the right accounts and converting the ones showing momentum.

What you get in the kit

One of the best parts of Copilot in 30 is that you do not build a thing. Microsoft provides a turnkey customer kit so every trial runs smoothly from day one.

• Customer trial guide. An editable, customer ready story that explains the trial and what to expect.
• Admin setup guide. Clear steps to enable the best Copilot experience before day one, including copy and paste content for Teams channel posts to keep users engaged.
• Weekly email series. Four weeks of daily prompt emails, ready to schedule and send.
• Reporting in the Admin Centre. Simple ways to monitor usage trends and see how the trial is landing.
• Targeting guidance. Support to identify the right Copilot opportunities so you focus effort where it counts.

How the motion works

Copilot in 30 follows a simple five step flow that keeps customers moving and keeps your effort light.

1. Identify. Use targeting guidance to build a prioritised list of the right customers.
2. Plan. Help the customer create a simple plan for working smarter over 30 days.
3. Activate. Prepare the environment, configure settings, ready users, and assign the 25 trial licences.
4. Experience. Customers use Copilot in the flow of work, guided by weekly scenarios and starter prompts.
5. Convert. Review outcomes together, then move successful evaluations to paid seats and a broader rollout.

Turning trials into paid customers

The trial is the start, not the finish. As customers near the end of their 30 days, use their usage signals to guide the right conversation.

For customers showing strong momentum, lead with the best value path: Microsoft 365 Business Standard or Premium with Copilot, anchored around a 50 seat conversion so they can take advantage of available deployment funding. Where a customer is not ready to expand yet, protect the win by converting the 25 trial seats and building a plan for the next wave of users.

A good offer has four things: proof of value in the customer’s own words and numbers, a clear path from trial to paid, a time bound incentive that rewards acting now, and a named plan to expand beyond the first team.

Ready to get started?

Copilot in 30 gives you everything you need to turn AI curiosity into real customer wins. The trial does the demonstrating. The kit does the heavy lifting. You focus on growth.

Trials become transactable in CSP New Commerce from 1 August. With availability limited, now is the time to build your target list and get your first trials ready.