In today’s market, standing still means falling behind — especially for partners and resellers in the Microsoft ecosystem. If you’re already selling Microsoft 365 or Dynamics 365, there’s a huge opportunity hiding in plain sight: cross-selling into Power Platform and Dynamics 365 solutions.
Let’s break down why it matters, how it works, and what it can do for your business and your customers.
Turning One-Time Sales into Long-Term Value
Cross-selling isn’t about pushing more licenses — it’s about helping customers get more out of what they already own.
When you introduce customers to complementary tools within the Microsoft stack, you:
- Strengthen existing relationships and make yourself indispensable.
- Increase customer lifetime value and average deal size.
- Reduce churn by embedding yourself deeper into their workflows.
Think of it like building an ecosystem rather than a product list. You’re not just selling Dynamics 365 Sales or Power BI — you’re building the digital backbone that drives productivity, automation, and insight across their whole organisation.
Power Platform + Dynamics 365 = The Perfect Match
Here’s why these two solutions fit together like pieces of a puzzle:
1. They share the same data foundation
Both Power Platform and Dynamics 365 use Microsoft Dataverse as the common data layer, meaning data flows seamlessly between apps — no integration headaches.
(Source: Microsoft Learn)
2. They expand each other’s strengths
- Use Power Automate to trigger workflows from Dynamics 365 records.
- Build lightweight Power Apps that sit on top of Dynamics data.
- Visualise CRM or ERP insights instantly with Power BI dashboards.
(Source: Stoneridge Software)
3. They’re designed for flexibility and speed
Instead of costly custom development, Power Platform lets you deliver automation and insights with low-code tools that customers can maintain themselves. It’s faster to deploy, easier to show value, and keeps projects moving.
What This Means for You (and Your Margins)
Cross-selling Dynamics 365 and Power Platform opens multiple growth levers:
- Higher margins per customer. Add value, not cost, by packaging automation, analytics, or custom apps.
- Recurring revenue that sticks. The more integrated your customer’s ecosystem becomes, the harder it is for competitors to unseat you.
- Faster innovation. Build quick wins with low-code prototypes or automated processes that showcase impact within days, not months.
- Co-sell potential with Microsoft. Partners aligned to Dynamics 365 and Power Platform are eligible for Microsoft co-sell programs and incentives.
(Source: Microsoft Partner Center)
Real-World Cross-Sell Plays
If you’re wondering what this looks like in practice, here are a few examples:
| Scenario | Power Platform Add-On | Customer Benefit |
| Sales team using Dynamics 365 | Power BI dashboards for real-time KPIs | Visibility into performance & pipeline health |
| Finance team on Business Central | Power Automate workflows | Faster approvals, reduced manual data entry |
| Customer support running Dynamics 365 Service | Power Virtual Agents | Self-service chatbots that reduce ticket volume |
| Field service operations | Power Apps mobile app | Custom checklists and on-site data capture |
Each of these is an easy, scalable way to add new revenue streams while delivering genuine business improvement.
Overcoming the “It Sounds Complicated” Myth
You might hear customers say things like “That sounds like a big project” — but the reality is far simpler.
Power Platform is low-code, designed for fast delivery and low friction. You can start small with one automation or dashboard, then expand over time.
And because it all sits within the Microsoft cloud, deployment, management, and security are straightforward — everything works natively with Azure AD, Teams, and Microsoft 365.
So, What’s Next?
If you’re already working with Dynamics 365 customers — or even Microsoft 365 clients with untapped data — now’s the time to expand your value.
Start by identifying where automation, insights, or app customisation can improve daily work. Then, build from there.
At Leader Cloud, we’re here to help you:
- Map your customer base for cross-sell opportunities.
- Build packaged offers around Power Platform and Dynamics 365.
- Access Microsoft incentives and co-sell support.
Get in touch today to learn how we can help you build your AI and business applications practice with Microsoft Power Platform and Dynamics 365.
